Do not know what to choose?

We will talk about different opportunities in IT and determine how to achieve your goals together
We will contact you as soon as possible on weekdays

Received your application!

Thank you for being interested in studying at Beetroot Academy
Wait for a call, we will contact you within one business day and answer all questions.
Sorry, this is a technical error. Try again!
Or you can write to us in Telegram
If it is more convenient for you, write to us, we will respond as soon as possible during working hours

Your first step!

Leave your contacts and we will contact you to tell you more about the course and help get started.

Received your application!

The next step is already waiting for your mail, so do not forget to check the inbox and the “spam” section.

See you soon!
Sorry, this is a technical error. Try again!
For beginners
Online
+ AI module

Digital Marketing Course

Practical course for those who want to understand digital marketing and apply knowledge in working with real business problems.
Start: September 16
In Ukrainian
Live classes in the evening
The English Club
4 months, 2 times/week
Portfolio
Up to 18 students in a group
Career module

Our graduates work in

14000+ graduates from 30+ countries
The only Academy in Ukraine with an Almega certificate
TrueOriginal certificate
at the end of the training
4.97 rating on CourseReport

What does a digital marketer do

Promotion of products online

A digital marketer customizes advertising and creates content that helps a company find its customers on social networks, websites, and other online platforms.

Planning Marketing Campaigns

The specialist determines who needs the product, where these people spend time on the Internet and how best to communicate with them. Thinks out campaign goals, messages and promotion channels.

Work with analytics

The marketer analyzes the data: how people react to advertising, what pages they visit, what works well, and what needs to be improved. Based on this, corrects the strategy.

Content Creation

He writes texts, prepares visual materials or works with designers. It helps the company to “talk” with customers simply and interestingly.
Want to know more about what a Digital Marketer does?
Get a comprehensive guide on the profession to your email
Thank you! Search PDF in the mail and in the new tab!
Sorry, this is a technical error. Try again!

What will be in your resume

We do not teach too much — only what employers need for your development as a professional. And we will help you design your resume and portfolio so that they work for the result.
Tools that you will learn in the course:
Kateryna Bilokur
Trainee/Junior digital marketing specialist
Comprehensive understanding of marketing and marketing tools
Basic PPC skills: setting up ads in Google Ads, Instagram and Facebook
Experience in market and competitor analysis
Understanding the marketing structure of sites and basic skills for working with Wix
Understanding the basics of positioning a company's brand and product
Understanding the basics of working with influencers and Account Based Marketing
Basic Email Marketing Skills
Experience in building a marketing budget and understanding of basic marketing metrics
Basic skills for working with Google services: Analytics, MyBusiness, Tag Manager, Google Looker Studio
Ability to identify the target audience and select channels of communication with it
Basic skills of working with SEO-optimization of the site
Experience with content marketing and building its strategy
What will your portfolio look like

What about the salary?

$550+
Trainee
Career start
$770+
Junior
4+ months of experience
$1600+
Medio
1-3 years
$3200+
Senior
4-7 years
Trainee
The initial level is for those who are just learning. Helps with simple tasks: preparing content, checking analytics, creating posts or advertising drafts. Works under the supervision of a mentor.
Junior
Has basic skills in working with advertising booths, content planning and analytics. Sets up simple advertising campaigns, writes texts, analyzes results and performs tasks under the guidance of more experienced colleagues.
Middle
Works independently: plans and launches full-fledged advertising campaigns, analyzes results, proposes new ideas and tests different approaches. Understands business goals and can choose the best tools to achieve them.
Senior
Responsible for the comprehensive marketing strategy, budget, teamwork and quality of all campaigns. Makes strategic decisions, determines the direction of marketing development in the company and mentors junior specialists.

Course program

We combined practice and theory so that you can immediately see the result of your work. Each module is a step towards your future portfolio.
4 months
2 lessons per week
10 modules
35 topics
70 hours
+ 3 bonus modules
Yarina,
Career Manager Beetroot Academy
You don't have to be 100% ready to get started.

It is enough to take the first step — then we will be there and help to figure it out.
Module 1. Fundamentals of Digital Marketing
16 hours
8 topics
Zero lesson. Acquaintance
Marketing Research, Part 1. Market and competitors
Marketing strategy and branding
Marketing Research, Part 2. Target audience, demand and supply
Marketing sales funnel
Marketing Budgeting and KPI
Introduction to Digital Marketing
Communication channels
Module 2. Websites
4 hours
2 Topics
Websites and their structure. Google My Business
Wix. Website creation
Module 3. Google Analytics
4 hours
2 Topics
Google Analytics. Principles of operation and basic reports
Google Analytics. Events and Audiences
Module 4. SEO Optimization
4 hours
2 Topics
Introduction to SEO
+ Copywriting
Technical and internal optimization of the site
+ Semantic core
Module 5. Content in Marketing and SMM
8 hours
4 Topics
Content marketing and its strategy
SMM: Platforms, Content and Strategy
Copywriting
SMM: how to create content
Module 6. PPC: Google Ads, Instagram and Facebook
12 hours
6 topics
Targeting on Facebook and Instagram. Essentials
Google Ads Basics. Configure conversions and bid strategies
Targeting on Facebook and Instagram. Set up events, conversions, and audiences
Google Ads. Search and shopping campaigns
Influence marketing
Google Ads. Display and Video Campaigns
Module 7. Google Marketing Tools for Professionals
6 hours
3 Topics
Google Data Studio. How to submit reports to the client
Google Tag Manager. Basics of work
CRO and A/B testing
Module 8. Email marketing
4 hours
2 Topics
Introduction to E-mail Marketing
Email marketing in Mailchimp. Analysis of Email Campaigns
Module 9. Optional digital marketing tools
4 hours
2 Topics
Additional channels of promotion
Account-based Marketing (ABM)
Module 10. Work in marketing. Diploma Project Protection
4 hours
2 Topics
The choice of a marketer's job: directions and types of companies. Presentation skills
Defense of the Diploma Project
Bonus: AI skills for the career of the future
21 hour
6 topics
self-study
What is artificial intelligence?
○ Why is AI important?
○ What does AI really mean and how does it work?
○ What can and cannot AI?
Useful tools and usage examples: Deepl, ChatGPT, Bard, Grammarly, clipdrop.co, Adobe Firefly, Photoshop, Perplexity.ai
How to Use AI to Easily Find a Job
○ Job sites with artificial intelligence elements
○ Improve your CV with AI
○ Examples of effective resumes and cover letters
○ Interview preparation
A selection of AI tools for job search: Bard and ChatGPT, Kickresume, JobProfile.io, Resumaker.ai, Jobscan, Yoodli, Interviewsby.ai, Interview Warmup, Interviewing.io
Useful materials to help expand and delve into the topic (articles, videos and free courses)
Where is it worth/not to use AI?
Challenges and limitations of AI use
Overview and integration of AI tools in design processes
Bonus. English club
21 hour
One and a half hours of classes every week
Under the guidance of an English teacher
Formation of English vocabulary for IT
Division into groups according to the level:
A1 A2
A2 IN1
V1-V2/S1
Writing a CV and preparing for an interview in a foreign company
Focus on spoken English
Bonus. Career Counseling
2 hours of group consultation with a professional recruiter
4 hours of self-study of the theory
You will learn how to create competitive resumes and cover letters and get feedback on them from a professional recruiter
Preparation for the interview. Common Questions and Pitfalls
Create a sample profile on LinkedIn
Learn where to find cool jobs and how to apply for them

Викладач наступної групи

Teacher of the next group

Євгеній Тесля
SEO Specialist / Marketing Manager на фрилансі
Досвід роботи — 5+ років. Працював у Vidtam, Olshansky & Partners. Запустив власні проєкти: маркетплейс українських брендів Vidtam і кав’ярню в Києві.
Широкий досвід практики: SEO, платний трафік, аналітика, Google Ads, Meta, LinkedIn — усе з фокусом на результат і бізнес-метрики.

There is always a “but” before the start. Let's figure it out

Fear

The Ukrainian IT market is currently experiencing a downturn — it is very difficult to find a job. Beginners are no longer needed.
The number of vacancies for newcomers on the market increased by more than 266% — from 213 in December 2022 to 781 in July 2025. (source DOU). 80% of our graduates from scratch find jobs in IT thanks to skills, practice, software skills and portfolios.

Distrust

Starting from scratch, even without a technical background, this mission is impossible.
Most of our graduates came to IT from other fields — from education to management. In IT, logical thinking, attentiveness and willingness to learn are important, not just a profile diploma. Experience from another industry is not an obstacle, but a foundation on which to lean. We show how to apply it in a new profession.

Uncertainty

And suddenly I will not succeed? I will not have time and will not be able to master everything and find a job.
This thought appears in almost everyone before the start - and this is normal. Doubts do not mean that you will not cope. They mean that you are entering into something new and important.You do not need to know everything in advance. It is enough to take the first step — then we will be there and help to move on.

Our Students' Stories

Real stories of those who studied at the Academy. They help to better understand the process, expectations, and changes that systemic self-work can lead to.
Front-end development
Oksana Svinarova
Front-end Developer
During five months of intensive training, I have established key skills in HTML/CSS, JavaScript (ES6+), React, as well as working with modern development tools and frameworks. During the course, I developed several practical projects: an adaptive landing page, an interactive JavaScript application and a React application with dynamic functionality. Separately, I would like to note the friendly atmosphere in the group and the mentorship of Ivan Vasylenko, who explained complex technical concepts in a simple and accessible way.
Linkedin
HR generalist: HR and recruitment
Kateryna Butska
Junior HR & L&D Specialist
I recently defended a graduate project on the HR Generalist in IT course at Beetroot Academy — and it was one of the most effective trainings in my experience. After several years of teaching English for HR, I wanted to get a deeper understanding of the very essence of HR: people development, business empowerment through teams and communication. The direction of Learning & Development responded the most. Thank you, Maria Smiyukha and Nastya Ivanytska for their professionalism, practicality and generosity in knowledge.
Linkedin
Project Management in IT
Oksana Mamedova
Project Manager
It was a truly wonderful period filled with practice, useful tasks, team discussions and ongoing support. I gained valuable knowledge and tools that made me stronger and more confident as a project manager. Thank you very much to our team — you are incredible. And special thanks to our mentor Yaroslav Kalugin — for his knowledge, inspiration and clear explanations of complex topics.
Linkedin
HR generalist: HR and recruitment
Anna Merezhko
Human Resources Generalist at «KHARKIV OFFICE OF REFORM»
I am happy to announce that the curriculum at Beetroot Academy is completed! It was an incredibly cool experience that helped me systematize knowledge and delve into topics that previously seemed difficult. I am very grateful to teachers Victoria Yakovleva and Elena Chernyshenko for your absolutely sincere desire to transfer the maximum of your experience and knowledge. It was more than just work for you, I felt good about it!
Linkedin
Project Management in IT
Maria Matsygin
IT Project Manager at Zviger LLC
A place where you want to return again and again. Beetroot Academy is not just courses, it is a space for people and about people. In short, do not waste energy, time and money on other “courses” - here you will get everything you need. Beetroot is a real community where a new stage of life begins from the first minute: understanding yourself, your path and the profession you want to do. After training from QA to PM, I realized that it was thanks to Beetroot that I got not only knowledge, but also work, confidence and faith in myself.
Linkedin
Project Management in IT
Oleksandr Lutsevych
Lead Engineer
Beetroot Academy I completed the IT Management course and received my diploma. But two weeks have passed, and I already miss the course, the instructor, the interesting program, and the teaching style. Everything about these courses was interesting. If you happen to be studying IT Management, ask to join Alexey Kravchenko's group. I assure you, you will enjoy the training. Interesting teaching, useful practical advice, tremendous experience, lively communication.
Linkedin
Front-end development
Vadim Stepanets
Full-stack Developer at eWaWe
The pandemic forced me to rethink my career — I realized that I needed a job with a flexible schedule. On the advice of a friend, I chose Front-end at Beetroot Academy. Despite the war and a pause in my studies, the course fully met my expectations thanks to a talented teacher. When my job search was taking too long, the teacher offered me additional training in Angular and work on his projects. For six months, I combined working in a warehouse during the day with programming at night. This experience was key to getting a position at eWawe.
Linkedin
UI/UX design
Ivan Honchar
Freelance and Outsourcing UX/UI Designer
After losing my job during the pandemic, I realized it was time to change fields. Remembering my love for photography and image processing, I decided to try UI/UX design. At Beetroot Academy, I was impressed by the small group learning format, where the teacher shared real-life cases and gave personal attention to each student. Thanks to the practical knowledge I gained during the course, I quickly found my first projects. Now I am working on four projects at the same time and really enjoy my work.
Linkedin
HR generalist: HR and recruitment
Irina Kredenets
Talent Sourcer in Zoolatech
When I took the HR Generalist course at Beetroot Academy, I didn't expect to come out of it with a diploma, a job offer, new friends, and a baggage of knowledge that is truly applicable in the real world, not just on paper. This training was a spontaneous decision, she wanted to change the field of activity with the thought: “What if I light up in HR?” Special thanks to Elena Chernyshenko and Victoria Yakovleva for their support throughout the journey, boundless patience and faith in their students.
Linkedin
Digital marketing
Viktoriia Pasichnyk
Marketing Data Analyst in Yalantis
It was a truly valuable experience that gave me new tools and helped me rethink some of my approaches to work. The key insights I gained were: a more structured approach to analyzing funnels and user behavior, systematic testing of creatives and hypotheses, clearer methods for evaluating the effectiveness of marketing activities, and the use of analytics as a basis for decision-making. I would like to thank the course instructor, Yevgeniy Tesla, for the structured content, real-life examples, and practical focus.
Linkedin
Vladislav Zavadskyi,
Educational Consultant
I help to understand what training will look like in practice — pace, workload and expectations. Book a consultation and we will discuss your request.

A verified certificate that is trusted

After completing the course, you will receive not just a beautiful certificate, but a verified document through TrueOriginal, a system used by leading European educational institutions, including Karolinska University in Sweden.

Such a certificate is easy to add to LinkedIn or resume — and it will be a clear proof of your knowledge, desire to develop and willingness to take on new challenges.

How do we teach?

Over 14,000 students have trusted the Academy in 10 years of our work — and now they work in 700+ companies. But not only numbers speak about the quality of the approach in our IT school, but also accreditation by the European organization Almega. We meet the Swedish standards of quality education for adults and together with the courses we offer you:

Live classes with a teacher

You will study theory at a convenient time in our LMS, and in online classes you will focus on gaining practical skills under the supervision of an expert in the field.

Cozy community at class

Since we train in small groups of up to 18 people, you will learn to work in a team. Help, get help and hone your software skills from the first days of training.

Support Group Coordinator

Your coordinator will be there throughout the course and will help with motivation and organizational issues. So your education will be as comfortable and effective as possible.

Career counseling with a professional recruiter

You will create a resume, cover letter and profile on LinkedIn. An experienced recruiter will review them and advise them on what to improve in order to get the dream job.

The program was created by senior experts

Our online courses are created and updated by a group of senior practitioners who teach outside work at the Academy. Thanks to this, our program always meets the requirements of the market.

BeeTai bot that helps you learn

This is an artificial intelligence built into our proprietary LMS system that will help you deal with the material and answer the questions that bother you.
Vladislav Zavadskyi,
Educational Consultant
We are there to answer your questions and help you understand what you can achieve with Beetroot Academy.

Frequently Asked Questions

Who are your teachers? Where do they work and do they have teaching experience?
All our teachers are middle+ level practitioners working in Ukrainian and international IT companies.

Before they start teaching, they are interviewed by a recruiter and conduct a demo lesson under the supervision of an expert. This helps us to be sure that you will learn from people who know their business well.
What training formats do you offer?
Depending on the chosen direction, we offer different training formats.

For beginners — intensive courses lasting several months. For experts and teams — more formats: workshops, workshops and mini-courses. They differ in duration, balance of theory and practice, and size of the group.

To choose a format that meets your needs, sign up for a free consultation. Our educational advisors will help you choose the program so that your training gives the maximum result.
How do you form curricula?
Our courses are created by middle+ level practitioners. They work in the field now and know what skills employers need.

We regularly update the programs for beginners and experts to meet the requirements of the market. For teams, we develop individual programs for specific needs.

The Academy is part of the Beetroot ecosystem. Therefore, we know firsthand what challenges IT professionals face and take this into account in training.
Who will help with technical issues during training?
A manager is assigned to each group. Their task is to make your learning comfortable and enjoyable.

Managers will help you with access, tell you the schedule and remind you about payment. You can always contact them with any question, even technical ones.
How do I access educational materials?
All materials are stored in our Learning Platform (LMS). There you will find lesson records, assignments and teachers' comments on your work.

There is a built-in calendar with a schedule, a list of topics and a chatbot to support during training. All in one place.

The best thing is access forever. You will be able to return to the materials even after the end of the course.
How long does training take?
It depends on the format you choose.

Occupational courses last several months, and workshops - several hours.

The exact duration of the program and how much time it is worth devoting to training will be told by our educational consultants.
Is it possible to study in parallel with work?
Yes! Most of our students combine study with work.

The schedule is created specifically for those who work full time. Do not have time for the lesson? There is always a record for self-study.

Our teachers are open to questions and will help you figure out what you missed. The main thing is your desire to learn.
Is it possible to transfer the training to another stream?
We understand that sometimes a pause is required. Life is unpredictable.

We solve such issues individually. We are always open to dialogue and are looking for an option that suits you.

The main thing is not to be silent. Contact the managers, and together we will find a solution.
Do you need to know English to start studying there?
We do not require knowledge of English, but we recommend a level of at least Pre-Intermediate.

Why English is important:
- 70-90% of useful materials — in English
- Without English it is difficult to find a job in IT
- Most programs and documentation in international companies — in English

Therefore, it is better to learn English already while studying, for example, through the Beetroot Academy English Club — it can be attended during the course.
Beetroot Academy Завантажуємо сторінку…
0%