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For beginners
Online
+ AI module

Digital Marketing Course

Practical course for those who want to understand digital marketing and apply knowledge in working with real business problems.
Start: September 16
In Ukrainian
Live classes in the evening
The English Club
4 months, 2 times/week
Portfolio
Up to 18 students in a group
Career module

Our graduates work in

14000+ graduates from 30+ countries
The only Academy in Ukraine with an Almega certificate
TrueOriginal certificate
at the end of the training
4.97 rating on CourseReport

What does a digital marketer do

Promotion of products online

A digital marketer customizes advertising and creates content that helps a company find its customers on social networks, websites, and other online platforms.

Planning Marketing Campaigns

The specialist determines who needs the product, where these people spend time on the Internet and how best to communicate with them. Thinks out campaign goals, messages and promotion channels.

Work with analytics

The marketer analyzes the data: how people react to advertising, what pages they visit, what works well, and what needs to be improved. Based on this, corrects the strategy.

Content Creation

He writes texts, prepares visual materials or works with designers. It helps the company to “talk” with customers simply and interestingly.
Want to know more about what a Digital Marketer does?
Get a comprehensive guide on the profession to your email
Thank you! Search PDF in the mail and in the new tab!
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What will be in your resume

We do not teach too much — only what employers need for your development as a professional. And we will help you design your resume and portfolio so that they work for the result.
Tools that you will learn in the course:
Kateryna Bilokur
Trainee/Junior digital marketing specialist
Comprehensive understanding of marketing and marketing tools
Basic PPC skills: setting up ads in Google Ads, Instagram and Facebook
Experience in market and competitor analysis
Understanding the marketing structure of sites and basic skills for working with Wix
Understanding the basics of positioning a company's brand and product
Understanding the basics of working with influencers and Account Based Marketing
Basic Email Marketing Skills
Experience in building a marketing budget and understanding of basic marketing metrics
Basic skills for working with Google services: Analytics, MyBusiness, Tag Manager, Google Looker Studio
Ability to identify the target audience and select channels of communication with it
Basic skills of working with SEO-optimization of the site
Experience with content marketing and building its strategy
What will your portfolio look like

What about the salary?

$550+
Trainee
Career start
$770+
Junior
4+ months of experience
$1600+
Medio
1-3 years
$3200+
Senior
4-7 years
Trainee
The initial level is for those who are just learning. Helps with simple tasks: preparing content, checking analytics, creating posts or advertising drafts. Works under the supervision of a mentor.
Junior
Has basic skills in working with advertising booths, content planning and analytics. Sets up simple advertising campaigns, writes texts, analyzes results and performs tasks under the guidance of more experienced colleagues.
Middle
Works independently: plans and launches full-fledged advertising campaigns, analyzes results, proposes new ideas and tests different approaches. Understands business goals and can choose the best tools to achieve them.
Senior
Responsible for the comprehensive marketing strategy, budget, teamwork and quality of all campaigns. Makes strategic decisions, determines the direction of marketing development in the company and mentors junior specialists.

Course program

We combined practice and theory so that you can immediately see the result of your work. Each module is a step towards your future portfolio.
4 months
2 lessons per week
10 modules
35 topics
70 hours
+ 3 bonus modules
Yarina,
Career Manager Beetroot Academy
You don't have to be 100% ready to get started.

It is enough to take the first step — then we will be there and help to figure it out.
Module 1. Fundamentals of Digital Marketing
16 hours
8 topics
Zero lesson. Acquaintance
Marketing Research, Part 1. Market and competitors
Marketing strategy and branding
Marketing Research, Part 2. Target audience, demand and supply
Marketing sales funnel
Marketing Budgeting and KPI
Introduction to Digital Marketing
Communication channels
Module 2. Websites
4 hours
2 Topics
Websites and their structure. Google My Business
Wix. Website creation
Module 3. Google Analytics
4 hours
2 Topics
Google Analytics. Principles of operation and basic reports
Google Analytics. Events and Audiences
Module 4. SEO Optimization
4 hours
2 Topics
Introduction to SEO
+ Copywriting
Technical and internal optimization of the site
+ Semantic core
Module 5. Content in Marketing and SMM
8 hours
4 Topics
Content marketing and its strategy
SMM: Platforms, Content and Strategy
Copywriting
SMM: how to create content
Module 6. PPC: Google Ads, Instagram and Facebook
12 hours
6 topics
Targeting on Facebook and Instagram. Essentials
Google Ads Basics. Configure conversions and bid strategies
Targeting on Facebook and Instagram. Set up events, conversions, and audiences
Google Ads. Search and shopping campaigns
Influence marketing
Google Ads. Display and Video Campaigns
Module 7. Google Marketing Tools for Professionals
6 hours
3 Topics
Google Data Studio. How to submit reports to the client
Google Tag Manager. Basics of work
CRO and A/B testing
Module 8. Email marketing
4 hours
2 Topics
Introduction to E-mail Marketing
Email marketing in Mailchimp. Analysis of Email Campaigns
Module 9. Optional digital marketing tools
4 hours
2 Topics
Additional channels of promotion
Account-based Marketing (ABM)
Module 10. Work in marketing. Diploma Project Protection
4 hours
2 Topics
The choice of a marketer's job: directions and types of companies. Presentation skills
Defense of the Diploma Project
Bonus: AI skills for the career of the future
21 hour
6 topics
self-study
What is artificial intelligence?
○ Why is AI important?
○ What does AI really mean and how does it work?
○ What can and cannot AI?
Useful tools and usage examples: Deepl, ChatGPT, Bard, Grammarly, clipdrop.co, Adobe Firefly, Photoshop, Perplexity.ai
How to Use AI to Easily Find a Job
○ Job sites with artificial intelligence elements
○ Improve your CV with AI
○ Examples of effective resumes and cover letters
○ Interview preparation
A selection of AI tools for job search: Bard and ChatGPT, Kickresume, JobProfile.io, Resumaker.ai, Jobscan, Yoodli, Interviewsby.ai, Interview Warmup, Interviewing.io
Useful materials to help expand and delve into the topic (articles, videos and free courses)
Where is it worth/not to use AI?
Challenges and limitations of AI use
Overview and integration of AI tools in design processes
Bonus. English club
21 hour
One and a half hours of classes every week
Under the guidance of an English teacher
Formation of English vocabulary for IT
Division into groups according to the level:
A1 A2
A2 IN1
V1-V2/S1
Writing a CV and preparing for an interview in a foreign company
Focus on spoken English
Bonus. Career Counseling
2 hours of group consultation with a professional recruiter
4 hours of self-study of the theory
You will learn how to create competitive resumes and cover letters and get feedback on them from a professional recruiter
Preparation for the interview. Common Questions and Pitfalls
Create a sample profile on LinkedIn
Learn where to find cool jobs and how to apply for them

Викладач наступної групи

Teacher of the next group

Євгеній Тесля
SEO Specialist / Marketing Manager на фрилансі
Досвід роботи — 5+ років. Працював у Vidtam, Olshansky & Partners. Запустив власні проєкти: маркетплейс українських брендів Vidtam і кав’ярню в Києві.
Широкий досвід практики: SEO, платний трафік, аналітика, Google Ads, Meta, LinkedIn — усе з фокусом на результат і бізнес-метрики.

There is always a “but” before the start. Let's figure it out

Fear

The Ukrainian IT market is currently experiencing a downturn — it is very difficult to find a job. Beginners are no longer needed.
The number of vacancies for newcomers on the market increased by more than 266% — from 213 in December 2022 to 781 in July 2025. (source DOU). 80% of our graduates from scratch find jobs in IT thanks to skills, practice, software skills and portfolios.

Distrust

Starting from scratch, even without a technical background, this mission is impossible.
Most of our graduates came to IT from other fields — from education to management. In IT, logical thinking, attentiveness and willingness to learn are important, not just a profile diploma. Experience from another industry is not an obstacle, but a foundation on which to lean. We show how to apply it in a new profession.

Uncertainty

And suddenly I will not succeed? I will not have time and will not be able to master everything and find a job.
This thought appears in almost everyone before the start - and this is normal. Doubts do not mean that you will not cope. They mean that you are entering into something new and important.You do not need to know everything in advance. It is enough to take the first step — then we will be there and help to move on.

Our Students' Stories

Real stories of those who studied at the Academy. They help to better understand the process, expectations, and changes that systemic self-work can lead to.
UI/UX design
Iryna Krasevych
UI/UX Designer
I always wanted to have a remote job and a flexible schedule. On the advice of a friend who is a designer, I chose UI/UX design at Beetroot Academy. The training began three weeks before the war, and the lessons became a drop of normality in the new reality. The teacher and classmates supported each other when everyone was scattered around the world. After graduation, I posted my project on LinkedIn, where it was supported by the Academy. Thanks to the wide coverage, three weeks later, an Academy graduate offered me a job with a German company.
Linkedin
Front-end development
Anastasiia Verbovska
Java Developer at SystemGroup
I received a diploma on completion of the Frontend development course from Beetroot Academy. My goal was to systematize knowledge and build a structured approach to development — and the course fully met expectations. I have defended three full-fledged projects and completed many practical tasks. I got special pleasure from the final project — my own Event Manager, which I supplemented with a full backend, creating a Full Stack solution. Even after completing the course, I still have many ideas and inspiration for its development.
Linkedin
Digital marketing
Iryna Vaskevych
Freelance SMM&Content Creator
Thank you for the training, feedback, and support! Halfway through the course, I was already actively looking for a job in IT. It was a period of constant anxiety, doubts, rejections, new attempts, new interviews, and long waits. Then it hit me: when you're persistent in pursuing your goal, when you don't give up after the first rejections, when you work on yourself every day and try again — you get results!
Linkedin
Kateryna Sukhorebska
Director of Development at Rise Alliance for Children
The Project Management with AI course at Beetroot Academy was a very valuable learning experience. The practical format, strong facilitation, and support from the trainer helped our team master new tools, gain fresh ideas, and feel confident in implementing projects with real impact — even in challenging conditions.
Linkedin
HR generalist: HR and recruitment
Natalia Kudria
Talent Acquisition Consultant at Philips Polska
Glad to share that I completed the HR in IT course at Beetroot Academy. These 4 months have been a period of deep insights and professional growth for me. The training was about real cases, practice, teamwork, and brainstorms. Thank you Nastya Ivanytska and Maria Smiyusa for their support, inspiration and psychologically safe space in which you could learn, ask questions and make mistakes without fear. This path has helped me to feel better about myself, understand my true goals in HR, and determine the direction of further development.
Linkedin
Project Management in IT
Denis Orel
Partnership Development Manager at Netpeak Agency
Hooray! I completed the Project Management course in IT at Beetroot Academy! Lots of practical experience: task planning, working with requirements, Agile/Scrum/Kanban, Jira, and Confluence. I also did a small pet project: a project plan for developing a Telegram chatbot for a bookstore. Many thanks to Yaroslav Kalugin for his support, cool insights, and mentorship. It was super useful and really inspiring to apply new skills right now.
Linkedin
Front-end development
Oksana Svinareva
Trainee Frontend Developer
Five months of intensive training in front-end development at Beetroot Academy are behind me — my first step and foundation for my future career in development. Main projects: responsive landing page, interactive JS application, and React application with dynamic functionality. A pleasant bonus of the training was the friendly atmosphere of the group and the mentorship of Ivan Vasilenko, who broke down technical concepts into simple real-life examples.
Linkedin
L&D Manager
NDA (automotive & mobility sector)
A useful overview of AI tools and practical cases for increasing productivity in daily work. The interactive format, specific examples, and the opportunity to practice prompting helped me better understand how to apply AI in practice. Discovering new tools and approaches to working with real-world tasks was particularly valuable.
Linkedin
UI/UX design
Sofia Bilienkova
UX/UI, SMM and Graphic Designer
My journey in UX/UI design began in 2022 (it feels like an eternity ago). My first and most fundamental course was at Beetroot Academy. We delved deeply into design thinking methodology and mastered UX research methods, which I still use in my work today. At the same time, we studied the basics of Figma, which became critical for my further education and development in design. I am always happy to share this experience and consider it one of the best decisions in my educational history.
Linkedin
HR generalist: HR and recruitment
Julia Pantyukhova
Export-Import Specialist
A new profession, knowledge, a new passion, new acquaintances, motivation and aspirations — all this I got together with the diploma in HR Generalist in IT from Beetroot Academy 👏 Was it easy? Definitely not. But interesting materials, incredible coaches of the course — Viktoria Yakovleva and Elena Chernyshenko, meaningful and voluminous homework, motivated group and real buddies made this path pleasant and inspiring.
Linkedin
Vladislav Zavadskyi,
Educational Consultant
I help to understand what training will look like in practice — pace, workload and expectations. Book a consultation and we will discuss your request.

A verified certificate that is trusted

After completing the course, you will receive not just a beautiful certificate, but a verified document through TrueOriginal, a system used by leading European educational institutions, including Karolinska University in Sweden.

Such a certificate is easy to add to LinkedIn or resume — and it will be a clear proof of your knowledge, desire to develop and willingness to take on new challenges.

How do we teach?

Over 14,000 students have trusted the Academy in 10 years of our work — and now they work in 700+ companies. But not only numbers speak about the quality of the approach in our IT school, but also accreditation by the European organization Almega. We meet the Swedish standards of quality education for adults and together with the courses we offer you:

Live classes with a teacher

You will study theory at a convenient time in our LMS, and in online classes you will focus on gaining practical skills under the supervision of an expert in the field.

Cozy community at class

Since we train in small groups of up to 18 people, you will learn to work in a team. Help, get help and hone your software skills from the first days of training.

Support Group Coordinator

Your coordinator will be there throughout the course and will help with motivation and organizational issues. So your education will be as comfortable and effective as possible.

Career counseling with a professional recruiter

You will create a resume, cover letter and profile on LinkedIn. An experienced recruiter will review them and advise them on what to improve in order to get the dream job.

The program was created by senior experts

Our online courses are created and updated by a group of senior practitioners who teach outside work at the Academy. Thanks to this, our program always meets the requirements of the market.

BeeTai bot that helps you learn

This is an artificial intelligence built into our proprietary LMS system that will help you deal with the material and answer the questions that bother you.
Vladislav Zavadskyi,
Educational Consultant
We are there to answer your questions and help you understand what you can achieve with Beetroot Academy.

Frequently Asked Questions

Who are your teachers? Where do they work and do they have teaching experience?
All our teachers are middle+ level practitioners working in Ukrainian and international IT companies.

Before they start teaching, they are interviewed by a recruiter and conduct a demo lesson under the supervision of an expert. This helps us to be sure that you will learn from people who know their business well.
What training formats do you offer?
Depending on the chosen direction, we offer different training formats.

For beginners — intensive courses lasting several months. For experts and teams — more formats: workshops, workshops and mini-courses. They differ in duration, balance of theory and practice, and size of the group.

To choose a format that meets your needs, sign up for a free consultation. Our educational advisors will help you choose the program so that your training gives the maximum result.
How do you form curricula?
Our courses are created by middle+ level practitioners. They work in the field now and know what skills employers need.

We regularly update the programs for beginners and experts to meet the requirements of the market. For teams, we develop individual programs for specific needs.

The Academy is part of the Beetroot ecosystem. Therefore, we know firsthand what challenges IT professionals face and take this into account in training.
Who will help with technical issues during training?
A manager is assigned to each group. Their task is to make your learning comfortable and enjoyable.

Managers will help you with access, tell you the schedule and remind you about payment. You can always contact them with any question, even technical ones.
How do I access educational materials?
All materials are stored in our Learning Platform (LMS). There you will find lesson records, assignments and teachers' comments on your work.

There is a built-in calendar with a schedule, a list of topics and a chatbot to support during training. All in one place.

The best thing is access forever. You will be able to return to the materials even after the end of the course.
How long does training take?
It depends on the format you choose.

Occupational courses last several months, and workshops - several hours.

The exact duration of the program and how much time it is worth devoting to training will be told by our educational consultants.
Is it possible to study in parallel with work?
Yes! Most of our students combine study with work.

The schedule is created specifically for those who work full time. Do not have time for the lesson? There is always a record for self-study.

Our teachers are open to questions and will help you figure out what you missed. The main thing is your desire to learn.
Is it possible to transfer the training to another stream?
We understand that sometimes a pause is required. Life is unpredictable.

We solve such issues individually. We are always open to dialogue and are looking for an option that suits you.

The main thing is not to be silent. Contact the managers, and together we will find a solution.
Do you need to know English to start studying there?
We do not require knowledge of English, but we recommend a level of at least Pre-Intermediate.

Why English is important:
- 70-90% of useful materials — in English
- Without English it is difficult to find a job in IT
- Most programs and documentation in international companies — in English

Therefore, it is better to learn English already while studying, for example, through the Beetroot Academy English Club — it can be attended during the course.
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