Digital Marketing from scratch — Practical course in marketing to start your career

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Sustainability project in partnership with Helvetas Ukraine

Implementation partnership with UNFPA

Project Empower Ukraine

SkillBoost Ukraine met ondersteuning van de Swedish Institute

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Our graduates work in

14000+ graduates from 30+ countries

The only Academy in Ukraine with an Almega certificate

TrueOriginal certificate
at the end of the training

4.97 rating on CourseReport

What does a digital marketer do

Promotion of products online

A digital marketer customizes advertising and creates content that helps a company find its customers on social networks, websites, and other online platforms.

Planning Marketing Campaigns

The specialist determines who needs the product, where these people spend time on the Internet and how best to communicate with them. Thinks out campaign goals, messages and promotion channels.

Work with analytics

The marketer analyzes the data: how people react to advertising, what pages they visit, what works well, and what needs to be improved. Based on this, corrects the strategy.

Content Creation

He writes texts, prepares visual materials or works with designers. It helps the company to “talk” with customers simply and interestingly.

Want to know more about what a Digital Marketer does?

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What will be in your resume

We do not teach too much — only what employers need for your development as a professional. And we will help you design your resume and portfolio so that they work for the result.

Tools that you will learn in the course:

Kateryna Bilokur

Trainee/Junior digital marketing specialist

Comprehensive understanding of marketing and marketing tools

Basic PPC skills: setting up ads in Google Ads, Instagram and Facebook

Experience in market and competitor analysis

Understanding the marketing structure of sites and basic skills for working with Wix

Understanding the basics of positioning a company's brand and product

Understanding the basics of working with influencers and Account Based Marketing

Basic Email Marketing Skills

Experience in building a marketing budget and understanding of basic marketing metrics

Basic skills for working with Google services: Analytics, MyBusiness, Tag Manager, Google Looker Studio

Ability to identify the target audience and select channels of communication with it

Basic skills of working with SEO-optimization of the site

Experience with content marketing and building its strategy

What will your portfolio look like

What about the salary?

$550+

Trainee

Career start

$770+

Junior

4+ months of experience

$1600+

Medio

1-3 years

$3200+

Senior

4-7 years

Trainee

The initial level is for those who are just learning. Helps with simple tasks: preparing content, checking analytics, creating posts or advertising drafts. Works under the supervision of a mentor.

Junior

Has basic skills in working with advertising booths, content planning and analytics. Sets up simple advertising campaigns, writes texts, analyzes results and performs tasks under the guidance of more experienced colleagues.

Middle

Works independently: plans and launches full-fledged advertising campaigns, analyzes results, proposes new ideas and tests different approaches. Understands business goals and can choose the best tools to achieve them.

Senior

Responsible for the comprehensive marketing strategy, budget, teamwork and quality of all campaigns. Makes strategic decisions, determines the direction of marketing development in the company and mentors junior specialists.

Start now

Course program

We combined practice and theory so that you can immediately see the result of your work. Each module is a step towards your future portfolio.

4 months

2 lessons per week

10 modules

35 topics

70 hours

+ 3 bonus modules

Yarina,

Career Manager Beetroot Academy

You don't have to be 100% ready to get started.

It is enough to take the first step — then we will be there and help to figure it out.

Start learning

Module 1. Fundamentals of Digital Marketing

16 hours

8 topics

Zero lesson. Acquaintance

Marketing Research, Part 1. Market and competitors

Marketing strategy and branding

Marketing Research, Part 2. Target audience, demand and supply

Marketing sales funnel

Marketing Budgeting and KPI

Introduction to Digital Marketing

Communication channels

Module 2. Websites

4 hours

2 Topics

Websites and their structure. Google My Business

Wix. Website creation

Module 3. Google Analytics

4 hours

2 Topics

Google Analytics. Principles of operation and basic reports

Google Analytics. Events and Audiences

Module 4. SEO Optimization

4 hours

2 Topics

Introduction to SEO
+ Copywriting

Technical and internal optimization of the site
+ Semantic core

Module 5. Content in Marketing and SMM

8 hours

4 Topics

Content marketing and its strategy

SMM: Platforms, Content and Strategy

Copywriting

SMM: how to create content

Module 6. PPC: Google Ads, Instagram and Facebook

12 hours

6 topics

Targeting on Facebook and Instagram. Essentials

Google Ads Basics. Configure conversions and bid strategies

Targeting on Facebook and Instagram. Set up events, conversions, and audiences

Google Ads. Search and shopping campaigns

Influence marketing

Google Ads. Display and Video Campaigns

Module 7. Google Marketing Tools for Professionals

6 hours

3 Topics

Google Data Studio. How to submit reports to the client

Google Tag Manager. Basics of work

CRO and A/B testing

Module 8. Email marketing

4 hours

2 Topics

Introduction to E-mail Marketing

Email marketing in Mailchimp. Analysis of Email Campaigns

Module 9. Optional digital marketing tools

4 hours

2 Topics

Additional channels of promotion

Account-based Marketing (ABM)

Module 10. Work in marketing. Diploma Project Protection

4 hours

2 Topics

The choice of a marketer's job: directions and types of companies. Presentation skills

Defense of the Diploma Project

Bonus: AI skills for the career of the future

21 hour

6 topics

self-study

What is artificial intelligence?
○ Why is AI important?
○ What does AI really mean and how does it work?
○ What can and cannot AI?

Useful tools and usage examples: Deepl, ChatGPT, Bard, Grammarly, clipdrop.co, Adobe Firefly, Photoshop, Perplexity.ai

How to Use AI to Easily Find a Job
○ Job sites with artificial intelligence elements
○ Improve your CV with AI
○ Examples of effective resumes and cover letters
○ Interview preparation

A selection of AI tools for job search: Bard and ChatGPT, Kickresume, JobProfile.io, Resumaker.ai, Jobscan, Yoodli, Interviewsby.ai, Interview Warmup, Interviewing.io

Useful materials to help expand and delve into the topic (articles, videos and free courses)

Where is it worth/not to use AI?

Challenges and limitations of AI use

Overview and integration of AI tools in design processes

Bonus. English club

21 hour

One and a half hours of classes every week

Under the guidance of an English teacher

Formation of English vocabulary for IT

Division into groups according to the level:
A1 A2
A2 IN1
V1-V2/S1

Writing a CV and preparing for an interview in a foreign company

Focus on spoken English

Bonus. Career Counseling

2 hours of group consultation with a professional recruiter

4 hours of self-study of the theory

You will learn how to create competitive resumes and cover letters and get feedback on them from a professional recruiter

Preparation for the interview. Common Questions and Pitfalls

Create a sample profile on LinkedIn

Learn where to find cool jobs and how to apply for them

Викладач наступної групи

Teacher of the next group

Євгеній Тесля

SEO Specialist / Marketing Manager на фрилансі

Досвід роботи — 5+ років. Працював у Vidtam, Olshansky & Partners. Запустив власні проєкти: маркетплейс українських брендів Vidtam і кав’ярню в Києві.

Широкий досвід практики: SEO, платний трафік, аналітика, Google Ads, Meta, LinkedIn — усе з фокусом на результат і бізнес-метрики.

There is always a “but” before the start. Let's figure it out

Fear

The Ukrainian IT market is currently experiencing a downturn — it is very difficult to find a job. Beginners are no longer needed.

The number of vacancies for newcomers on the market increased by more than 266% — from 213 in December 2022 to 781 in July 2025. (source DOU). 80% of our graduates from scratch find jobs in IT thanks to skills, practice, software skills and portfolios.

Distrust

Starting from scratch, even without a technical background, this mission is impossible.

Most of our graduates came to IT from other fields — from education to management. In IT, logical thinking, attentiveness and willingness to learn are important, not just a profile diploma. Experience from another industry is not an obstacle, but a foundation on which to lean. We show how to apply it in a new profession.

Uncertainty

And suddenly I will not succeed? I will not have time and will not be able to master everything and find a job.

This thought appears in almost everyone before the start - and this is normal. Doubts do not mean that you will not cope. They mean that you are entering into something new and important.You do not need to know everything in advance. It is enough to take the first step — then we will be there and help to move on.

Our Students' Stories

Real stories of those who studied at the Academy. They help to better understand the process, expectations, and changes that systemic self-work can lead to.

UI/UX design

Vika Shchipakova

Graphic Designer, UI/UX Designer

I just finished the UI/UX Design course at Beetroot Academy. These five months have been very intense — full of learning, challenges, and growth. I am glad I chose this academy: I gained a lot of useful knowledge, met wonderful people, and realized that design is really what I want to do. Now I feel more confident and ready for new challenges in the world of design. It was an incredible experience.

HR generalist: HR and recruitment

Tatyana Yavorska

HR Generalist at NDA

I officially got my diploma in the HR Generalist course at Beetroot Academy! This path was not always easy, but certainly extremely valuable. I discovered new horizons in HR, gained practical knowledge and confidence that it is with people and for people that I want to build my professional future. A huge thank you to Beetroot Academy for their quality teaching, support and inspiration. This diploma is not just a document. It is a symbol of my work, development and the start of a new career path

Digital marketing

Serhiy Synyak

SEO specialist at Vela

I was looking for my path in IT and settled on digital marketing. Beetroot Academy attracted me with the opportunity to try different areas of marketing to understand what exactly I liked. The highly experienced teachers shared real-life case studies and were always open to communication. Working on a charity project with a teacher proved to be particularly valuable — it was my first practical experience for my resume. Thanks to the high-quality training, I received a job offer as an SEO specialist two days before the end of the course.

Ksenia K.

Project Manager at WTT Solutions

I completed the Agile, Scrum & Kanban with AI workshop at Beetroot Academy — a concise but very practical format on agile frameworks, working with backlogs, user stories, and sprint planning with AI tools. Special thanks to Tim Vertogradov for the clear structure and engaging presentation — there was plenty of motivation even during blackouts.

Python development

Dar'ya Stepanenko

Prompt Engineer and Unicorn Nest

The war became a time to rethink my priorities and finally do what I had always been interested in — programming in Python. Beetroot Academy attracted me with its program that did not focus on web development and its excellent teachers who explained complex topics several times. Even during power outages, the training was organized flawlessly. After the course, I focused on data science and machine learning, chose to freelance, and now work on AI projects. Thanks to the Academy, I gained a solid foundation for development in this field.

HR generalist: HR and recruitment

Kateryna Pavlovska

Human Resources Specialist

My journey in HR and recruiting lasted 5 months at Beetroot Academy. During this time, I met people close in spirit and values, and as a bonus — real professionals. Viktoriia Yakovleva and Elena Chernyshenko shared their experience from real practice, reminding us: HR is not about templates, but about people, empathy and flexibility. My goal was to update knowledge in the field of HR, to see modern approaches in recruitment, HR analytics, adaptation, motivation and EVP. Training has become for me a complete renewal of professional thinking.

UI/UX design

Oksana Dyachenko

UI/UX Designer

I am happy to officially announce a new stage in my career. After several months of studying, practicing, and hundreds of hours in Figma, I completed the UI/UX Design program at Beetroot Academy and created a portfolio that I am truly proud of. Changing careers was not easy, but this journey taught me resilience and focus and showed me how much I enjoy solving problems through design. I enjoy transforming complex issues into simple and intuitive digital solutions, and I look forward to further development in this field.

! 1

! 7

Vladislav Zavadskyi,

Educational Consultant

I help to understand what training will look like in practice — pace, workload and expectations. Book a consultation and we will discuss your request.

Start learning

A verified certificate that is trusted

After completing the course, you will receive not just a beautiful certificate, but a verified document through TrueOriginal, a system used by leading European educational institutions, including Karolinska University in Sweden.

Such a certificate is easy to add to LinkedIn or resume — and it will be a clear proof of your knowledge, desire to develop and willingness to take on new challenges.

How do we teach?

Over 14,000 students have trusted the Academy in 10 years of our work — and now they work in 700+ companies. But not only numbers speak about the quality of the approach in our IT school, but also accreditation by the European organization Almega. We meet the Swedish standards of quality education for adults and together with the courses we offer you:

Live classes with a teacher

You will study theory at a convenient time in our LMS, and in online classes you will focus on gaining practical skills under the supervision of an expert in the field.

Cozy community at class

Since we train in small groups of up to 18 people, you will learn to work in a team. Help, get help and hone your software skills from the first days of training.

Support Group Coordinator

Your coordinator will be there throughout the course and will help with motivation and organizational issues. So your education will be as comfortable and effective as possible.

Career counseling with a professional recruiter

You will create a resume, cover letter and profile on LinkedIn. An experienced recruiter will review them and advise them on what to improve in order to get the dream job.

The program was created by senior experts

Our online courses are created and updated by a group of senior practitioners who teach outside work at the Academy. Thanks to this, our program always meets the requirements of the market.

BeeTai bot that helps you learn

This is an artificial intelligence built into our proprietary LMS system that will help you deal with the material and answer the questions that bother you.

Vladislav Zavadskyi,

Educational Consultant

We are there to answer your questions and help you understand what you can achieve with Beetroot Academy.

Start learning

Frequently Asked Questions

Who are your teachers? Where do they work and do they have teaching experience?

All our teachers are middle+ level practitioners working in Ukrainian and international IT companies.

Before they start teaching, they are interviewed by a recruiter and conduct a demo lesson under the supervision of an expert. This helps us to be sure that you will learn from people who know their business well.

What training formats do you offer?

Depending on the chosen direction, we offer different training formats.

For beginners — intensive courses lasting several months. For experts and teams — more formats: workshops, workshops and mini-courses. They differ in duration, balance of theory and practice, and size of the group.

To choose a format that meets your needs, sign up for a free consultation. Our educational advisors will help you choose the program so that your training gives the maximum result.

How do you form curricula?

Our courses are created by middle+ level practitioners. They work in the field now and know what skills employers need.

We regularly update the programs for beginners and experts to meet the requirements of the market. For teams, we develop individual programs for specific needs.

The Academy is part of the Beetroot ecosystem. Therefore, we know firsthand what challenges IT professionals face and take this into account in training.

Who will help with technical issues during training?

A manager is assigned to each group. Their task is to make your learning comfortable and enjoyable.

Managers will help you with access, tell you the schedule and remind you about payment. You can always contact them with any question, even technical ones.

How do I access educational materials?

All materials are stored in our Learning Platform (LMS). There you will find lesson records, assignments and teachers' comments on your work.

There is a built-in calendar with a schedule, a list of topics and a chatbot to support during training. All in one place.

The best thing is access forever. You will be able to return to the materials even after the end of the course.

How long does training take?

It depends on the format you choose.

Occupational courses last several months, and workshops - several hours.

The exact duration of the program and how much time it is worth devoting to training will be told by our educational consultants.

Is it possible to study in parallel with work?

Yes! Most of our students combine study with work.

The schedule is created specifically for those who work full time. Do not have time for the lesson? There is always a record for self-study.

Our teachers are open to questions and will help you figure out what you missed. The main thing is your desire to learn.

Is it possible to transfer the training to another stream?

We understand that sometimes a pause is required. Life is unpredictable.

We solve such issues individually. We are always open to dialogue and are looking for an option that suits you.

The main thing is not to be silent. Contact the managers, and together we will find a solution.

Do you need to know English to start studying there?

We do not require knowledge of English, but we recommend a level of at least Pre-Intermediate.

Why English is important:
- 70-90% of useful materials — in English
- Without English it is difficult to find a job in IT
- Most programs and documentation in international companies — in English

Therefore, it is better to learn English already while studying, for example, through the Beetroot Academy English Club — it can be attended during the course.

Do not know what to choose?

Received your application!

Your first step!

Received your application!

Digital Marketing Course

Our graduates work in

What does a digital marketer do

Promotion of products online

Planning Marketing Campaigns

Work with analytics

Content Creation

What will be in your resume

What about the salary?

Course program

Викладач наступної групи

Teacher of the next group

There is always a “but” before the start. Let's figure it out

Fear

Distrust

Uncertainty

Our Students' Stories

A verified certificate that is trusted

How do we teach?

Live classes with a teacher

Cozy community at class

Support Group Coordinator

Career counseling with a professional recruiter

The program was created by senior experts

BeeTai bot that helps you learn

Frequently Asked Questions