Mini course “Product Design Basics: from user needs to ready-made solution”

Who is this program for?

for IT professionals

Specialists who already work in the field of technology or related fields, and want to update their knowledge, expand their competencies and be aware of current digital trends.

Who will benefit?

Designers

For UX/UI specialists and junior product designers who want to work with the complete solution cycle, not just the visual part.

Specialists of the product teams

Analysts, managers, and marketers who have basic UX knowledge and seek a deeper understanding of the product design process.

Companies and teams

To increase process maturity, strengthen the user-centered approach and reduce the risks of ineffective decisions.

Digital Professionals

For those who want to have a real case in the portfolio and confidence in their own design process.

Learning outcomes

What you will be able to apply in your work after just six lessons

Master product thinking

You will learn to read business metrics and link GA and Hotjar data to specific design solutions.

construct and test hypotheses

You will formulate ideas based on JTBD, create prototypes, and test them through usability research.

Create a professional portfolio

Structure the UI kit with tokens and components and format the case study in the following format: problem → process → solution → result.

Program

Want to know what to expect? We have prepared a detailed program to help you plan your time and understand what skills you will acquire.

Kateryna Stetsyura,

Chief Product Officer at Beetroot Academy

Our training programs are designed so that knowledge is immediately put into practice through exercises, case studies, and work with real-life scenarios.

Day 1. Introduction to Product Design, project context, and JTBD

Role of a product designer and the difference between UI and product design

Project's business context, its objectives, and key metrics at launch and today

Project materials: mockups, UI kit, landing page, and the released version of the product

Quick brainstorming session on the product's strengths and areas for improvement

Jobs-to-be-Done and relate them to business goals

Practice giving a briefing and role-playing interactions with a "client," using real feedback and analytics

Creating an initial iteration plan for working on the project

Day 2. Project analytics and audit

Key product metrics and analytics tools

How to collect and interpret data that's relevant to designers

Conducting a product audit: an analysis of mockups, the UI kit, the landing page, and metrics for the year

Identifying areas for growth and formulate hypotheses for improvement

Real examples from the project and conduct a group analysis

Day 3. Hypotheses → decisions and mini design system

Different approaches to design systems and analyze the current UI kit

Optimizing the UI kit as a mini design system

Defining the color, spacing, and radius tokens and store them in variables

Redesigning the key components (buttons, inputs, cards) using the new tokens

Establishing guidelines for using design elements, typography, and "Do's and Don'ts" scenarios

Day 4. Formalization of hypotheses, wireframes, and initial testing

Visualizing our hypotheses as sketches and low-fi wireframes

Creating a low-fidelity interactive prototype

Designing a paywall and the onboarding process after registration

Conducting initial testing of the prototypes in pairs or as usability tests

Day 5. Visual design

Creating design mockups based on the wireframes and prototypes from the previous session

Using the components and tokens we created earlier

Building an interactive prototype

Discussing the results and record our observations

Day 6. Finalization of the case and presentation

Exploring the principles of storytelling and the structure of a case study presentation

Preparing presentations using the problem → process → solution → results format

Holding a presentation of the work and discuss ways to improve the project

Putting together the final packaging for the portfolio case

Author and course trainer

Yegor Dovgopol

Founder Avangraph Studio

Worked with Danone, JTI, Playboy, Elle, Harper's Bazaar, Utsidan.se, Moneyveo, Orel i Reshka

12 years in design, including 6 in UX/UI

Author of the UX/UI Design course at Beetroot Academy, which was ranked among the top 14 best courses in UX/UI design according to Course Report 2024.

How to get training within the program

This programme provides an opportunity to gain valuable knowledge and skills that will help you effectively use modern technology in your professional activities. With the support of the Swedish Ministry of Foreign Affairs, participants will be able to access advanced techniques and tools that will contribute to the development of their organizations.

1. Leave a request

Fill out the form and tell us about your motivation — what you expect from participating and why you or your team should be among the chosen ones. This is your chance to present yourself. Please note: the application does not guarantee automatic enrollment.

2. Wait for the answer

We process all applications in turn. So the later the start date, the later you can get an answer.

Be patient with us and wait for a letter from our team — check all folders, including spam.

3. Complete registration

Fill out the form that will come to you in the letter. This data will help us better organize the process and communication. This is a necessary step for the final registration.

Leave a request

Popular Questions and Answers

Is this free training?

Yes, participation is free thanks to funding from the Swedish Ministry of Foreign Affairs. The main thing is to meet the conditions of participation.

What are the requirements for participants in the mini-course?

This is not a beginner's course. To get the most out of this course, you must meet the following requirements:
- You have already completed a UX/UI course or have similar knowledge.
- You have a basic understanding of user research and JTBD.
- You have worked with UI kits. - You are confident in using auto layout.
- You know how to work with components, variants, and properties in Figma.

Simply "knowing the principles" is not enough — you need solid practice.

Is it mandatory to work in an IT company, public sector or NGO?

Yes, it is a must. At the time of starting your studies, you must be officially employed in such a company.

Will the course be suitable if I work as a freelancer or in a studio?

Yes, the course will be useful for designers in any work format if they have basic UX/UI experience and want to move to a product-based approach.

Will there be practice during classes?

Yes, all our trainings are built with active practical tasks so that you can implement the knowledge gained on the next working day.

Will I be working on a real case?

Yes, during the course you will work with real product materials and develop your own solutions and final case study.

Can I use the case study in my portfolio?

Yes, the final result of the course is a completed case study that can be added to your portfolio.

Will I get a certificate after the mini-course?

Yes, after successful completion of the mini-course, you will receive a certificate. To do this, you need to be present at all classes, do assignments and actively participate in discussions.