Mini course “Product Design Basics: from user needs to ready-made solution”

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Who is this program for?

for IT professionals

Specialists who already work in the field of technology or related fields, and want to update their knowledge, expand their competencies and be aware of current digital trends.

Who will benefit?

Designers

For UX/UI specialists and junior product designers who want to work with the complete solution cycle, not just the visual part.

Specialists of the product teams

Analysts, managers, and marketers who have basic UX knowledge and seek a deeper understanding of the product design process.

Companies and teams

To increase process maturity, strengthen the user-centered approach and reduce the risks of ineffective decisions.

Digital Professionals

For those who want to have a real case in the portfolio and confidence in their own design process.

Learning outcomes

What you will be able to apply in your work after just six lessons

Master product thinking

You will learn to read business metrics and link GA and Hotjar data to specific design solutions.

construct and test hypotheses

You will formulate ideas based on JTBD, create prototypes, and test them through usability research.

Create a professional portfolio

Structure the UI kit with tokens and components and format the case study in the following format: problem → process → solution → result.

Program

Want to know what to expect? We have prepared a detailed program to help you plan your time and understand what skills you will acquire.

Kateryna Stetsyura,

Chief Product Officer at Beetroot Academy

Our training programs are designed so that knowledge is immediately put into practice through exercises, case studies, and work with real-life scenarios.

Day 1. Introduction to Product Design, project context, and JTBD

• Explore the role of a product designer and the difference between UI and Product Design.
• Examine the business context of the project, its goals, and key metrics at launch and now.
• Review project materials: mockups, UI kit, landing page, and released version of the product
• Conduct a short brainstorming session on the strengths and areas for improvement of the product
• Discuss Jobs-to-be-Done and correlate them with business goals.
• Practice briefing and role-playing with a "client" using real feedback and analytics.
• Form an initial iteration plan for working on the project.

Day 2. Project analytics and audit

• Learn about key product metrics and analytics tools
• Learn how to collect and interpret data relevant to designers
• Conduct a product audit: analyze layouts, UI kits, landing pages, and metrics for the year
• Identify growth points and formulate hypotheses for improvement
• Review real examples from the project and conduct a group analysis

Day 3. Hypotheses → decisions and mini design system

• Discover approaches to design systems and analyze the current UI kit
• Optimize the UI kit in the format of a mini design system
• Work out color tokens, spacing, radius, and enter them into variables
• Redesign key components (buttons, inputs, cards) using new tokens
• Form rules for using elements, typography, and Do/Don't scenarios

Day 4. Formalization of hypotheses, wireframes, and initial testing

• Formalize hypotheses in the form of sketches and low-fi wireframes
• Create a lo-fi interactive prototype
• Design PayWall and onboarding after registration
• Conduct initial testing of prototypes in pairs or in a usability test format

Day 5. Visual design

• Build design mockups based on wireframes and prototypes from the previous session
• Use components and tokens created earlier
• Assemble an interactive prototype
• Discuss the results and record observations

Day 6. Finalization of the case and presentation

• Discover the principles of storytelling and the structure of case presentations
• Prepare presentations in the format of problem → process → solution → results
• Present our work and discuss improvements to the project
• Put together the final case package for the portfolio

Author and course trainer

Yegor Dovgopol

Founder Avangraph Studio

Worked with Danone, JTI, Playboy, Elle, Harper's Bazaar, Utsidan.se, Moneyveo, Orel i Reshka

12 years in design, including 6 in UX/UI

Author of the UX/UI Design course at Beetroot Academy, which was ranked among the top 14 best courses in UX/UI design according to Course Report 2024.

How to get training within the program

This programme provides an opportunity to gain valuable knowledge and skills that will help you effectively use modern technology in your professional activities. With the support of the Swedish Ministry of Foreign Affairs, participants will be able to access advanced techniques and tools that will contribute to the development of their organizations.

1. Leave a request

Fill out the form and tell us about your motivation — what you expect from participating and why you or your team should be among the chosen ones. This is your chance to present yourself. Please note: the application does not guarantee automatic enrollment.

2. Wait for the answer

We process all applications in turn. So the later the start date, the later you can get an answer.

Be patient with us and wait for a letter from our team — check all folders, including spam.

3. Complete registration

Fill out the form that will come to you in the letter. This data will help us better organize the process and communication. This is a necessary step for the final registration.

Leave a request

Popular Questions and Answers

Is this free training?

Yes, participation is free thanks to funding from the Swedish Ministry of Foreign Affairs. The main thing is to meet the conditions of participation.

What are the requirements for participants in the mini-course?

This is not a beginner's course. To get the most out of this course, you must meet the following requirements:
- You have already completed a UX/UI course or have similar knowledge.
- You have a basic understanding of user research and JTBD.
- You have worked with UI kits. - You are confident in using auto layout.
- You know how to work with components, variants, and properties in Figma.

Simply "knowing the principles" is not enough — you need solid practice.

Is it mandatory to work in an IT company, public sector or NGO?

Yes, it is a must. At the time of starting your studies, you must be officially employed in such a company.

Will the course be suitable if I work as a freelancer or in a studio?

Yes, the course will be useful for designers in any work format if they have basic UX/UI experience and want to move to a product-based approach.

Will there be practice during classes?

Yes, all our trainings are built with active practical tasks so that you can implement the knowledge gained on the next working day.

Will I be working on a real case?

Yes, during the course you will work with real product materials and develop your own solutions and final case study.

Can I use the case study in my portfolio?

Yes, the final result of the course is a completed case study that can be added to your portfolio.

Will I get a certificate after the mini-course?

Yes, after successful completion of the mini-course, you will receive a certificate. To do this, you need to be present at all classes, do assignments and actively participate in discussions.

Do not know what to choose?

Received your application!

Your first step!

Received your application!

Product design basics: from user problems to ready-made solutions

Who is this program for?

for IT professionals

Design and visualization

Research and analytics

Who will benefit?

Designers

Specialists of the product teams

Companies and teams

Digital Professionals

Learning outcomes

Master product thinking

construct and test hypotheses

Create a professional portfolio

Program

Author and course trainer

How to get training within the program

1. Leave a request

2. Wait for the answer

3. Complete registration

Popular Questions and Answers