Mini course “Digital Marketing with AI”

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Who is this program for?

For Public Sector Employees

Representatives of government agencies, state institutions, and local governments who are seeking to implement modern digital solutions in their work.

for Representatives of public organizations

Professionals involved in social projects, community development, or educational initiatives who want to use digital tools to increase the impact and effectiveness of their work.

for IT professionals

Professionals who are already working in the technology sector or related fields and want to update their knowledge, expand their skills, and stay up to date on the latest digital trends.

Who will benefit?

Communications and digital managers at organizations

You manage the organization's social media channels every day and know how to publish posts and launch campaigns, but you don't have a system in place. Here, you'll develop a strategy that ties all the channels together.

Specialists of a certain channel

SMM, SEO, PPC, or email—you may be an expert in one area but lack a holistic understanding. You’ll see how your area of expertise fits into the bigger picture and learn to manage an end-to-end strategy.

Managers who handle marketing on their own

For CEOs, co-founders, and small business owners who don’t have a dedicated marketing person. You’ll get a process that you can then hand off to a team or a contractor.

Those who want to show results in numbers

If the effectiveness of your communications is currently measured by likes, this course will teach you about GA4, UTM parameters, conversion funnels, and the metrics that go into reports for management and donors.

Learning Outcomes

What you can apply at work after the course

build a marketing strategy from scratch

Audience research, competitive analysis and SWOT analysis, positioning, channel selection, and the customer journey. Seven sessions on strategy before even entering the channels.

learn how to use AI for marketing tasks

Prompting and working with ChatGPT, Claude, and Gemini. AI is used in every subject and every homework assignment, from research to visuals and presentations.

launch it and you'll be able to work with different channels

A Webflow landing page, an SEO article, a content plan, and an SMM system, as well as campaigns on Google Ads and Meta Ads, and an email newsletter with optimized deliverability—you’ll be able to select and customize these channels to meet the goals of your business or organization.

learn how to count and show the result

GA4, events and UTM tags, key metrics, working with Google Sheets, and data visualization. You'll be able to tell where each lead came from.

end up with a portfolio of real-world projects

Strategy, research, competitive analysis, landing pages, campaigns, content plans, and reporting. All within a single end-to-end project that you choose at the start.

Program

Do you want to understand what exactly awaits you? We have prepared a detailed program - with it it will be easier for you to plan your time and understand what skills you will get.

Ekaterina Stetsiura,

Chief Product Officer at Beetroot Academy

Our training programs are designed so that knowledge is immediately put into action — through practice, cases and working with real scenarios.

Module 1. Introduction and Fundamentals of Marketing

Introduction to Digital Marketing

Generative AI for Digital Marketers

Module 2. Marketing Strategy

Marketing Strategy

Customer Research

Competitive Analysis (2 sessions)

Positioning

Distribution Channels

The Customer Journey and Marketing Funnels

Module 3. Content Marketing

The Basics of Content Marketing

Content Marketing: keywords, content clusters, and content briefs

Module 4. Copywriting and Visual Content

Copywriting

Creating Visual Content Using AI

Module 5. Websites

Website Basics

Webflow Landing Page

Module 6. Google Analytics

GA4: Data and How to Interpret It

GA4: Events, Conversions, and UTM

Module 7. SEO and Search Engine Optimization of Content

SEO Basics

Semantic Core

Content Creation and Working with a CMS

Technical SEO

Module 8. SMM

The Basics of SMM

Planning and Content in SMM

Module 9. PPC

The Basics of Advertising and Meta Ads

Google Ads

Google Search Ads

Google Display Ads

Модуль 10. Email Marketing

The Basics of Email Marketing

The Technical Side of Email Marketing

Module 11. Measuring Results, Testing, and Improvement

Experimentation in Marketing

Marketing Metrics

Creating Effective Presentations

Module 12. Project Management for Marketers

Stakeholder Management

Communications Management and Goal Setting

Graduation. Final Project Defense

How to get training within the program

This programme provides an opportunity to gain valuable knowledge and skills that will help you effectively use modern technology in your professional activities. With the support of the Swedish Ministry of Foreign Affairs, participants will be able to access advanced techniques and tools that will contribute to the development of their organizations.

1. Leave a request

Fill out the form and tell us about your motivation — what you expect from participating and why you or your team should be among the chosen ones. This is your chance to present yourself. Please note: the application does not guarantee automatic enrollment.

2. Wait for the answer

We process all applications in turn. So the later the start date, the later you can get an answer.

Be patient with us and wait for a letter from our team — check all folders, including spam.

3. Complete registration

Fill out the form that will come to you in the letter. This data will help us better organize the process and communication. This is a necessary step for the final registration.

Leave a request

Do not know what to choose?

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Received your application!

Digital Marketing with AI

Who is this program for?

For Public Sector Employees

for Representatives of public organizations

for IT professionals

Design and visualization

Research and analytics

Who will benefit?

Communications and digital managers at organizations

Specialists of a certain channel

Managers who handle marketing on their own

Those who want to show results in numbers

Learning Outcomes

build a marketing strategy from scratch

learn how to use AI for marketing tasks

launch it and you'll be able to work with different channels

learn how to count and show the result

end up with a portfolio of real-world projects

Program

How to get training within the program

1. Leave a request

2. Wait for the answer

3. Complete registration

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