This is a master class on how microtexts in a product affect clarity, trust, and conversion. You will learn how to write human texts for interfaces and practice creating microtexts that can be immediately applied to your projects.
Master class
Online
Start: February 26
3 hours
With an expert practitioner
For technical specialists
Who is this program for?
for IT professionals
Specialists who already work in the field of technology or related fields, and want to update their knowledge, expand their competencies and be aware of current digital trends.
Design and visualization
Creates beautiful interface design: selects colors, fonts and style so that the product is not only comfortable, but also pleasing to the eye.
Research and analytics
Creates beautiful interface design: selects colors, fonts and style so that the product is not only comfortable, but also pleasing to the eye.
Who will benefit?
UI/UX Designers
For those who want to create interfaces where text enhances the user experience, not interferes with it.
Content writers and copywriters
For mastering the specificity of texts in digital products and working with a microscope.
Product managers and marketers
To improve conversion and build trust through texts in the interface.
Company teams
Those who want to make products clearer, more convenient and effective for users.
Program
Want to know what to expect? We have prepared a detailed program to help you plan your time and understand what skills you will acquire.
Kateryna Stetsyura,
Chief Product Officer at Beetroot Academy
Our training programs are designed so that knowledge is immediately put into practice through exercises, case studies, and work with real-life scenarios.
In 3 hours, we'll:
• Explore the fundamentals of UX writing and the role of microcopy in the interface; • Learn how to identify and articulate user concerns at key points in the flow; • Familiarize ourselves with the basic principles of effective interface texts; • Practice rewriting texts on real product screens; • Consider the main types of UX copy and the appropriate tone for different scenarios; • Reinforce the material with practical exercises and a checklist for working with UX texts.
Author and trainer of the master class
Ilona Slepchik
Senior UX Writer at Kyivstar.Tech
5+ years in the UX writing
How to get training within the program
This programme provides an opportunity to gain valuable knowledge and skills that will help you effectively use modern technology in your professional activities. With the support of the Swedish Ministry of Foreign Affairs, participants will be able to access advanced techniques and tools that will contribute to the development of their organizations.
1. Leave a request
Fill out the form and tell us about your motivation — what you expect from participating and why you or your team should be among the chosen ones. This is your chance to present yourself. Please note: the application does not guarantee automatic enrollment.
2. Wait for the answer
We process all applications in turn. So the later the start date, the later you can get an answer.
Be patient with us and wait for a letter from our team — check all folders, including spam.
3. Complete registration
Fill out the form that will come to you in the letter. This data will help us better organize the process and communication. This is a necessary step for the final registration.
Yes, participation is free thanks to funding from the Swedish Ministry of Foreign Affairs. The main thing is to meet the conditions of participation.
Is it mandatory to work in an IT company, public sector or NGO?
Yes, it is a must. At the time of starting your studies, you must be officially employed in such a company.
Will there be practice during classes?
Yes, all our trainings are built with active practical tasks so that you can implement the knowledge gained on the next working day.
Will I get a certificate after the master class?
Yes, after successful completion of the master class, you will receive a certificate. To achieve this, you need to be present at all classes, do assignments, and actively participate in discussions.
